I’ve been doing digital marketing since digital marketing became a thing. I was on the forefront of Facebook and other social media marketing, and have been working with clients on digital marketing for more than 8 years now.
All-in-one Marketing
Because of my diverse digital marketing background, I’ve become a jack of all trades when it comes to strategy and implementation. I’ve been experimenting and learning, both on my own and with clients, for so long now that I’ve built up a repertoire of abilities.
Digital Marketing Strategy
When you don’t know where to start when it comes to digital marketing, start with a strategy.
Or, if you have some digital marketing, but it’s not performing to expectations (or maybe you don’t know what you should expect), you need a marketing strategy.
A digital marketing strategy (from me, at least) looks at your current marketing, what’s working and what’s not, your audience, your opportunity, and your budget. After research on these elements, a strategy puts forth a digital marketing plan that optimizes the most return for the planned budget. Then come revisions, and then implementation, either by your team or me, through various digital marketing tactics.
Digital Marketing Tactics
The options for digital marketing tactics are close to limitless, hence the need for a strategy to get started. Here are a few of the tactics that I’ve helped client develop to drive business:
- Landing pages
- Google AdWords
- Social media advertising (Facebook ads, Twitter ads, LinkedIn ads)
- Email marketing
- Google Analytics + Google Tag Manager
- Content marketing (blogs, ebooks, and the systems to get leads using these)
- Display advertising
- Public relations
Most of these are used in conjunction with each other in some form or fashion (again, refer to the strategy) to make a big impact.