Megan Horn's Blog

I’ve met writers who can weave fascinating stories, but they have no idea how to use a semicolon properly*. On the other hand, I’ve met writers who know the rules of grammar and language inside and out, but they can’t formulate a story to save a life.

When I’m working with my clients and subject matter experts on creating content, I adjust my process based on whether they’re an internal processor or an external processor. I’ve found small adjustments that make a huge difference in making sure the content creation process goes smoothly for everyone.

In my career, I’ve worked with too many businesses (both startups and established companies) that just can’t understand why someone wouldn’t buy their digital product